SaaS product · native PowerPoint
Logitopia · co-founded software company
Paul reads a company PowerPoint template, understands its layouts, hierarchy and native objects, then uses them to turn a brief into a structured, fully editable deck. With my co-founder, I took the product from idea to launch across vision, initial architecture, development, user experience, and go-to-market.
Paul is built by Logitopia, the software company I co-founded. When a dedicated product is the right answer, that capability can extend a Shapers engagement.
Try Paul01
A logo, a color palette and two fonts do not make a PowerPoint design system. The real system lives in the template’s layouts, content zones, hierarchy, tables, shapes and other native objects.
Paul reads those structures, selects the ones that serve the argument and composes them slide by slide. Every element remains a native PowerPoint object that can be edited in Paul or after export.
02
I designed the first generation architecture that reached the quality bar we were aiming for. My co-founder and I connected content understanding, layout selection, composition, editing, and PPTX export.
I also contributed directly to development, user experience decisions, and the evaluation loops that turned the early results into a usable product.
03
I led the product vision, roadmap, quality and cost decisions, commercial positioning, and public launch. Working across the entire journey forced me to solve the problem in the product, rather than merely describe it.
That ability to design the software itself means some engagements can continue into a durable product when that is the right vehicle.
Public product
askpaul.appThe entire journey, from brief to AI generation inside the company design system and exported PowerPoint, lives in one product.
Work together
